Edge of Tomorrow Rebranding

See Verge article, “Warner Bros. is pretending ‘Edge of Tomorrow’ has a cooler name because it bombed in theaters”

Edge of Tomorrow is a good movie, much better than a lot of movies which have done much better at the box office this year — and that’s a shame.  Goes to show that marketing is important, and that the masses want to see plasticky one-dimensional superheroes who are never put in any real danger.


3 thoughts on “Edge of Tomorrow Rebranding

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