Edge of Tomorrow Rebranding

See Verge article, “Warner Bros. is pretending ‘Edge of Tomorrow’ has a cooler name because it bombed in theaters”

Edge of Tomorrow is a good movie, much better than a lot of movies which have done much better at the box office this year — and that’s a shame.  Goes to show that marketing is important, and that the masses want to see plasticky one-dimensional superheroes who are never put in any real danger.

Advertisements

3 thoughts on “Edge of Tomorrow Rebranding

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s